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Billboard Lights

Need a Free Billboard Lighting Plan?
Need a Free Billboard Lighting Plan?

Billboard Lights


LED Watts
Metal Halide Equivalent
Color Temperature

LED Wattage
Metal Halide Equivalent
Color Temperature

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Frequently Asked Questions

We asked new and existing customers to find out their biggest questions when it comes to buying billboard lights. If you cannot find the answer to a question you have, please call (888) 423-3191 and one of our lighting experts will assist you.

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Before you buy

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Fixtures and Fittings

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What Is Billboard Lighting?

Billboard lights are a specific type of flood light that uses specialized optics to project bright, high quality light evenly over the surface of the bill board. Billboard lights are mounted at the top or bottom of the outdoor sign, and they are set back usually 4 to 8 feet from the face of the sign.

Can I Replace Metal Halide with LED - 1 for 1?

Yes, but we recommend you create a lighting plan first in order to determine your exact needs. A lighting plan will model your billboard face and set the appropriate tilt angles to optimize the balance of light across the face of the outdoor sign.

What Other Benefits Do LED Billboard Lights Offer?

There are many benefits of LED billboard lights, here are just a few.

Energy Savings - you can expect a 50% or more reduction in your lighting costs;
High Quality Light Output - this will make the colors on the billboard pop;
Instant On/Instant Off - no long start up times or delays that are associated with metal halide;
A Long Lifespan and Little to No Maintenance Costs - a clear winner over metal halide lights.

Why Do I Need Special LED Billboard Lights and Not Just Use a Flood Light Instead?

The answer lies in the special optics used on our billboard lights. Where flood lights and shoebox lights use either tight to wide beam angles or street light type beam patterns, these do not work well for billboard lighting.

Our billboard lights use a special type of "asymmetrical" lens, one that provides a special "throw" pattern to get the light where it's needed. The light pattern is "tall" and "wide" and works well in conditions where the surface being lit is a close distance from where the light is mounted.

Using a flood light or a shoebox light in these conditions would not work well. The light pattern on the face of the billboard would look spotty and uneven.

Led Flood Light Billboard

LED Billboard Light

Led Flood Light 200 Watt With Pole Mount

LED Flood Light


What Does It Cost to Light a Billboard?

That depends mostly on the size of your billboard and your requirements. We have lit billboards up with 2 lights and as many as 5. To start, we offer free lighting plans. That way we can model your billboard to your needs. Given our experience, we might have already modeled your billboard size in our software. We can easily give you options quickly, including price.

Am I Better to Use Fewer Higher Wattage Fixtures or More Lower Wattage Billboard Fixtures?

We usually find that more lower wattage billboard fixtures produce a better uniform light coverage. When modeling lighting results, you always try to achieve the desired light levels (foot candles) and balance. Balance means there are no shadows between lights. Removing shadows and increasing balance is done by adding more ‘less wattage’ fixtures. However, some of the beam angels we have available provide some incredible light spread.

What Color Temperature Is Best for Billboard Lights?

We think 5000K is the best color option. At times, customers ask for 4000K.

Are There Dark Sky Issues with Billboards?

By design, whenever you have a billboard sign with bottom mounted lights pointing up, you automatically have dark sky issues. Top mounted lights pointing down help solve dark sky issues.

How Many Fixtures Should We Expect to Use on a 40 X 14 Billboard?

We usually find that 4 fixtures provide the right light levels, depending on the customer’s requirements.

Do You Need to Use Billboard Lighting or Will Standard LED Lighting Work?

The main difference between a standard LED light and a light designed to work on a billboard is the optics. The billboard light has special optics which the standard LED light doesn’t. That will become immediately obvious the minute you install a normal LED light. The light will not be even or well balanced across the face of the billboard.

Do Your Billboard Lights Come with Surge Protection?

Yes, they come with at least a 4 kVA surge protector with optional upgrades. This is a way to try and protect your lights from surges and nearby lighting strikes.

What Are the Mounting Options for Billboard Lights?

We typically offer both slipfitter and trunnion/yoke options.

How Many Foot Candles Do You Need for a Billboard?

We have modeled billboard lighting plans from 20 foot candle averages to over 100 foot candles. But a billboard lit to 50 foot candles is a bright and well lit billboard.

LED lighting billboard

What’s the Most Popular Billboard Light You Sell?

The most popular billboard light we sell is the 150W Billboard Flood Light - 21000 Lumens [Sku: MLLG-AG-LED-BBF-150-5-U-WSO – 1618].

Are Billboard Lights Waterproof?

Yes. You need to look for an IP rating of IP65 or higher.


What Is the Best Optic for Billboard Lights?

We have special billboard optics that come in two versions, wide/short, and narrow/tall to accommodate those billboards that are 40X14 and 14X40. We will match the right optic to your requirements.

Billboard Optics Tall Narrow

Billboard Optics Tall Narrow

Billboard Optics Short Wide

Billboard Optics Short Wide


How Do You Install Outdoor Billboard Lighting?

Installation is simple. If you are replacing metal halide with LED, you will notice we supply the same mountings. There are only 3 wires per fixture to hook up - line, neutral and ground.

How Far Out Should the Fixtures Be Hung?

Father is better, as it helps with light spread across the face of the fixture.

Is It Better to Mount Billboard Fixtures on the Top or Bottom?

There is no difference, other than the top mount is more dark sky compliant than bottom mount, and the lenses are a little more protected from weather than bottom mounted. Other than that, our lights work in either position.

Why are billboard lighting plans important?

They simulate a billboard facade with lights installed. The report calculates foot candles at locations across the face of the billboard. This way you can see how are lights perform without having to guess what lights would work best.

We can easily do lighting plans for all any billboard size. Whether your billboard is 48 X 14, 24 X 12 or some other size, our software and our LED billboard fixtures can meet your requirements.

48x14 Billboard Lights
48x14 Lighting Plan
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