Privacy Policy | LED Lighting Supply

DRK Enterprises, LLC, doing business as LED Lighting Supply, formerly My LED Lighting Guide, operates the https://www.ledlightingsupply.com website. For purposes of this Privacy Policy, DRK Enterprises, LLC may be referred to as "DRK," "LED Lighting Supply," "we," "us," or "our."

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you use our website, submit a form, request a quote, place an order, contact us, subscribe to communications, opt in to SMS messaging, or otherwise interact with our website, products, services, and business operations.

By using our website or submitting information to us, you agree to the collection and use of information in accordance with this Privacy Policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from https://www.ledlightingsupply.com.

Definitions

Service: The Service means the LED Lighting Supply website located at https://www.ledlightingsupply.com, operated by DRK Enterprises, LLC.
Personal Data or Personal Information: Personal Data or Personal Information means information that identifies, relates to, describes, can reasonably be associated with, or could reasonably be linked, directly or indirectly, with a particular individual, household, or device, depending on applicable law.
Usage Data: Usage Data is information collected automatically through use of the Service or from the Service infrastructure itself, such as the duration of a page visit.
Cookies: Cookies are small files stored on your device, such as a computer, tablet, or mobile device.
Data Controller: Data Controller means the natural or legal person who determines the purposes and manner in which personal information is processed. For purposes of this Privacy Policy, DRK Enterprises, LLC is the Data Controller of your Personal Data where applicable.
Data Processor or Service Provider: Data Processor or Service Provider means any natural or legal person who processes data on behalf of the Data Controller. We may use Service Providers to process data, operate the website, fulfill orders, analyze website usage, communicate with customers, and improve our Service.
Data Subject or User: Data Subject or User means any living individual who uses our Service and is the subject of Personal Data.

Information Collection and Use

We collect several different types of information for various purposes, including to provide our Service, process orders and quote requests, respond to customer inquiries, improve our website, communicate with customers, support business operations, detect security issues, and comply with legal obligations.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide certain personally identifiable information that can be used to contact or identify you. Personal Data may include, but is not limited to:

Email address
First name and last name
Company name
Job title or role, if provided
Phone number
Billing address
Shipping address
State, province, ZIP code, postal code, city, and country
Order details
Quote request details
Payment-related information processed through payment providers
Project information submitted through forms, emails, phone calls, chat, SMS, or other communications
Product interests, product questions, and support requests
Cookies and Usage Data

We may use your Personal Data to contact you about quotes, orders, product questions, project support, customer service, newsletters, marketing or promotional materials, SMS communications where you have opted in, and other information that may be of interest to you. You may opt out of receiving marketing communications from us by following the unsubscribe link or instructions provided in any marketing email we send. You may opt out of SMS messages by replying "STOP" to a text message received from us.

Usage Data

We may collect information about how the Service is accessed and used. Usage Data may include information such as your computer's Internet Protocol address, browser type, browser version, device type, operating system, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, referring pages, exit pages, unique device identifiers, and other diagnostic data.

Tracking and Cookies Data

We use cookies and similar tracking technologies to track activity on our Service and store certain information.

Cookies are files with a small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies, such as beacons, tags, pixels, and scripts, may also be used to collect and track information and to improve, personalize, secure, and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, some portions of our Service may not function properly if you do not accept cookies.

Examples of cookies and tracking technologies we may use include:

Session Cookies: We use Session Cookies to operate our Service.
Preference Cookies: We use Preference Cookies to remember your preferences and settings.
Security Cookies: We use Security Cookies for security purposes.
Analytics Cookies: We may use Analytics Cookies to understand how visitors use our website and to improve the Service.
Marketing Cookies: We may use Marketing Cookies to help measure marketing performance and provide relevant communications where permitted by law.
Functional Cookies: We may use Functional Cookies to support website features such as forms, shopping cart functions, live chat, account features, and customer support tools.

Sources of Personal Information

We may collect Personal Information from the following sources:

Directly from you: For example, when you submit a quote request, place an order, call us, email us, complete a form, use live chat, request a lighting plan, subscribe to emails, opt in to SMS messaging, or contact customer support.
Automatically from your device: For example, through cookies, analytics tools, server logs, pixels, and similar technologies.
From Service Providers: For example, payment processors, shipping providers, analytics providers, marketing platforms, website hosting providers, CRM tools, SMS providers, and customer support systems.
From business partners or publicly available sources: For example, when needed to support business-to-business communications, verify company information, process orders, or respond to project inquiries.

Use of Data

DRK may use collected data for the following purposes:

To provide, operate, and maintain our Service
To process quote requests, orders, payments, shipping, returns, warranties, and customer service inquiries
To communicate with you about products, projects, orders, quotes, lighting plans, fan plans, and support requests
To send SMS or mobile messages where you have opted in to receive them
To provide product recommendations, project support, and technical guidance based on information you provide
To create, manage, and improve customer records and business communications
To notify you about changes to our Service, policies, products, or services
To allow you to participate in interactive features of our Service when you choose to do so
To provide customer support
To gather analysis or valuable information so we can improve our Service, website performance, product information, and customer experience
To monitor usage of our Service
To detect, prevent, and address technical issues, fraud, misuse, unauthorized activity, or security concerns
To provide you with news, special offers, product updates, and general information about goods, services, and events similar to those you have purchased or inquired about, unless you have opted not to receive such information
To comply with legal obligations, accounting requirements, tax requirements, recordkeeping requirements, and enforce our agreements and policies

SMS and Mobile Messaging Privacy

If you opt in to receive SMS or text message notifications, alerts, or marketing materials from us, we may collect your mobile phone number, opt-in consent data, message history, and related messaging information needed to provide the SMS service.

No Sharing of SMS Data for Marketing: Your mobile phone number, SMS opt-in consent data, and text messaging data will not be shared, rented, or sold to third parties or affiliates for their own marketing or promotional purposes.
Independent Consent: SMS consent is separate from email marketing consent and general website consent. SMS consent will not be transferred or assigned to unrelated third parties for their own marketing purposes.
Service Providers: We may share SMS-related information with vendors that help us deliver, manage, secure, and support text messaging services. These vendors are authorized to use the information only as needed to provide services to us.
Opt-Out: You can opt out of receiving text messages at any time by replying "STOP" to a text message received from us. You may also contact us using the contact information listed below.
Help: If supported by the messaging program, you may reply "HELP" for assistance.
Message and Data Rates: Message and data rates may apply depending on your mobile carrier and plan.

Legal Basis for Processing Personal Data Under the General Data Protection Regulation (GDPR)

If you are located in the European Economic Area (EEA), the United Kingdom, or another jurisdiction with similar data protection requirements, DRK's legal basis for collecting and using Personal Data depends on the Personal Data we collect and the specific context in which we collect it.

DRK may process your Personal Data because:

We need to perform a contract with you
You have given us permission to do so
The processing is in our legitimate interests and those interests are not overridden by your rights
We need to comply with a legal obligation
We need to protect the rights, property, or safety of DRK, our customers, or others

Retention of Data

DRK will retain your Personal Data only for as long as necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law.

We will retain and use your Personal Data to the extent necessary to comply with legal obligations, resolve disputes, enforce agreements and policies, maintain business records, support customer service, complete accounting and tax obligations, prevent fraud, and protect our legal rights.

DRK may also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period, except when the data is used to strengthen security, improve functionality, troubleshoot technical issues, or when we are legally obligated to retain it for longer periods.

Transfer of Data

Your information, including Personal Data, may be transferred to and maintained on computers located outside your state, province, country, or other governmental jurisdiction where data protection laws may differ from those in your jurisdiction.

If you are located outside the United States and choose to provide information to us, please note that we may transfer the data, including Personal Data, to the United States and process it there.

Your consent to this Privacy Policy followed by your submission of information represents your agreement to that transfer, where consent is an appropriate legal basis under applicable law.

DRK will take reasonable steps designed to ensure that your data is treated securely and in accordance with this Privacy Policy. We do not knowingly transfer Personal Data to an organization or country unless appropriate safeguards or controls are in place, including measures designed to protect the security of your data and other personal information.

Disclosure of Data

Business Transactions

If DRK is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction, your Personal Data may be transferred as part of that transaction. We will provide notice before your Personal Data becomes subject to a materially different privacy policy, where required by law.

Disclosure for Law Enforcement

Under certain circumstances, DRK may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities, such as a court, government agency, or law enforcement authority.

Legal Requirements

DRK may disclose your Personal Data in the good faith belief that such action is necessary to:

Comply with a legal obligation
Protect and defend the rights or property of DRK
Prevent or investigate possible wrongdoing in connection with the Service
Protect the personal safety of users of the Service or the public
Protect against legal liability
Detect, prevent, or address fraud, security, or technical issues

Service Providers and Business Partners

We may disclose Personal Data to Service Providers and business partners who help us operate our website, process payments, fulfill orders, provide shipping, manage customer communications, support marketing, analyze website usage, provide hosting, maintain security, and perform other business functions.

These third parties are authorized to use Personal Data only as necessary to provide services to us or as otherwise permitted by law.

Categories of Third Parties That May Receive Personal Information

We may share Personal Information with the following categories of third parties when necessary for the purposes described in this Privacy Policy:

Website hosting and infrastructure providers
Payment processors and fraud prevention providers
Shipping, freight, and logistics providers
Customer relationship management and customer support providers
Email, SMS, marketing, and communications platforms
Analytics and website performance providers
Advertising and remarketing providers, where applicable
Security, fraud prevention, and IT service providers
Accounting, tax, legal, insurance, and professional advisors
Manufacturers, suppliers, distributors, or fulfillment partners when needed to fulfill orders, quotes, warranties, or project requests
Government agencies, courts, regulators, or law enforcement when required by law

Payments

We may provide paid products and services through the Service. Payment information may be processed by third-party payment processors. We do not intentionally store full credit card numbers on our website servers after payment processing is completed. Payment processors may collect, process, and store payment information in accordance with their own privacy policies, security standards, and legal obligations.

We may receive limited payment-related information, such as transaction status, billing details, payment method type, authorization details, and order information, to process orders, maintain business records, prevent fraud, and provide customer support.

Security of Data

The security of your data is important to us. We use commercially reasonable administrative, technical, and physical safeguards designed to protect Personal Data. However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to protect your Personal Data, we cannot guarantee its absolute security.

We encourage users to use secure networks, protect account credentials where applicable, avoid sending sensitive payment information through email, and contact us if they believe their information has been submitted to us in error or may have been compromised.

Your State Privacy Rights in the United States

Residents of certain U.S. states, including California and other states with consumer privacy laws, may have specific rights regarding their Personal Information. Depending on your state of residence and subject to applicable legal limitations, these rights may include:

The Right to Know and Access: The right to request information about the categories and specific pieces of Personal Information we collect, use, disclose, sell, or share.
The Right to Delete: The right to request deletion of Personal Information collected from you, subject to legal exceptions.
The Right to Correct: The right to request correction of inaccurate Personal Information.
The Right to Opt Out of Sale, Sharing, or Targeted Advertising: The right to opt out of the processing of Personal Information for purposes of targeted advertising or the sale or sharing of Personal Information, where applicable. DRK does not sell Personal Information for monetary compensation. However, like many online businesses, we may share network identifiers, cookie data, analytics data, or advertising-related data with advertising or analytics partners in a way that may be considered "sharing," "sale," or targeted advertising under certain state privacy laws.
The Right to Limit Use of Sensitive Personal Information: The right to request limits on certain uses or disclosures of sensitive Personal Information, where applicable.
The Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
The Right to Appeal: In some states, you may have the right to appeal a decision we make regarding your privacy request.

To exercise any applicable privacy rights, please submit a verifiable request using the contact information listed in the Contact Us section below. We may need to verify your identity before responding to your request. Verification may require matching information you provide with information we already maintain.

Authorized agents may submit requests on behalf of a consumer where permitted by applicable law. We may require proof that the agent is authorized to act on your behalf and may also require you to verify your identity directly with us.

Global Privacy Control and Do Not Track Signals

Some browsers and extensions may transmit privacy preference signals, such as Global Privacy Control ("GPC") or Do Not Track ("DNT"). Because these technologies and legal requirements continue to evolve, our response to these signals may depend on the browser, device, consent tools, and applicable law. Where required by applicable law and technically feasible, we will treat recognized opt-out preference signals as a request to opt out of applicable sale, sharing, targeted advertising, or non-essential tracking activities.

Your Data Protection Rights Under the General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA), the United Kingdom, or another jurisdiction with similar data protection rights, you may have certain rights regarding your Personal Data. DRK aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed about what Personal Data we hold about you, or if you want it to be removed from our systems, please contact us.

In certain circumstances, you may have the following data protection rights:

The right to access, update, or delete the information we have on you: You can request access, update, or deletion of your Personal Data by contacting DRK.
The right of rectification: You have the right to have your information corrected if that information is inaccurate or incomplete.
The right to object: You have the right to object to our processing of your Personal Data.
The right of restriction: You have the right to request that we restrict the processing of your Personal Data.
The right to data portability: You have the right to receive a copy of the information we have on you in a structured, machine-readable, and commonly used format.
The right to withdraw consent: You have the right to withdraw your consent at any time where DRK relied on your consent to process your Personal Data.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the EEA, United Kingdom, or applicable jurisdiction.

Service Providers and Third Parties

We may employ third-party companies and individuals to facilitate our Service, provide the Service on our behalf, perform Service-related services, fulfill orders, process payments, deliver marketing communications such as emails or SMS notifications where permitted, or assist us in analyzing how our Service is used.

These third parties may have access to your Personal Data only to perform tasks on our behalf or as otherwise permitted by law, and they are expected to protect Personal Data and not use it for unrelated purposes.

Analytics

We may use third-party Service Providers to monitor and analyze the use of our Service.

Google Analytics: Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses data collected to track and monitor use of our Service. This data may be shared with other Google services. Google may use collected data to contextualize and personalize ads within its advertising network.

You can opt out of having your activity on the Service made available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript files, including ga.js, analytics.js, and dc.js, from sharing information with Google Analytics about visit activity.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms page: https://policies.google.com/privacy?hl=en

Advertising and Remarketing

We may use advertising, remarketing, or conversion tracking tools to help measure the effectiveness of advertising campaigns and show relevant ads to users who have visited our website or interacted with our services. These tools may use cookies, pixels, tags, or similar technologies to collect Usage Data, device information, browser information, and interaction data.

You may be able to control advertising preferences through your browser settings, cookie settings, device settings, platform-specific ad settings, or industry opt-out tools. Availability and effectiveness of these controls may vary by browser, device, platform, and applicable law.

Email Marketing

If you subscribe to our email communications, request information, submit a form, place an order, or otherwise provide your email address, we may send you product information, company updates, promotional messages, order-related communications, or project-related communications. You can unsubscribe from marketing emails by using the unsubscribe link or instructions included in those emails. Transactional, order-related, quote-related, or service-related emails may still be sent when necessary to complete a transaction or respond to your request.

Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Children's Privacy

Our Service does not address anyone under the age of 18. We do not knowingly collect personally identifiable information from anyone under the age of 18.

If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without appropriate consent or legal basis, we will take steps to remove that information from our systems.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify users of changes by posting the new Privacy Policy on this page and updating the effective date or last updated date below.

Where required by law, we may provide additional notice, such as by email or a prominent notice on our Service, before a change becomes effective.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when posted on this page, unless otherwise stated.

Contact Us

If you have any questions about this Privacy Policy, or if you wish to exercise your data privacy rights, please contact us:

By email: support@ledlightingsupply.com
By visiting this page on our website: Contact Us
By phone number: (888) 423-3191
By mail: 1 Chestnut Street, 4M, Nashua, NH 03060

Effective date: May 1, 2024
Last updated: July 6, 2026